Spotify is largely driving the growth of the French music streaming market with the proportion of online consumers using streaming music services in France increasing by 5 percentage points over a six month period to reach 32% in April. By just about every measure, Spotify is outperforming Deezer on its home court.” Although Deezer increased its penetration over the previous six months, Spotify now leads the market as its uptake rates were considerably higher.
Deezer gained high penetration over the years and continued to maintain its subscriber base.įateha Begum, principal analyst, TV, video and advertising for Omdia, said “Spotify’s increased market share in France marks a major accomplishment, given the country is home to rival service, Deezer. Following the launch of its premium paid service in 2009, the company remained the market leader in France for more than a decade. By April 2020, Spotify’s share rose to 17%, increasing its lead over Deezer to 4 percentage points.ĭeezer had initially launched in France in 2007 as a free advertising-supported service. In November 2019 Spotify rose to take 13% of the online audience in France exceeding Deezer by 1 percentage point and overtaking rival service Deezer on its home turf. Spotify overtakes Deezer in France with growth being driven by 18-34 year olds according to technology market analysts, Omdia.
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